#1

We will come up with at least one idea that will give you an edge against your competition. Either they will be unable to detect the tactic, unable to copy, or by the time they notice you’ll be so far ahead they’ll look like dummies to try. Either it’s this or we don’t move forward with the project and it’s your money back.

#2

All profits will go to fight child trafficking. 2 birds, yeah?

Strategies & Tactics

Be Intentional

If you’re going for a keyword, take the time to do your due diligence; start with a keyword with traffic from your customers that is achievable for your site. Exceptions are those low-volume, high-value keywords like in industrial sectors. In those cases, just forget this and go for your what you’re best at—not what is most profitable—first. Tactics for this are well-known and tools abound. For AI, look no further than the “people also ask” area and poke around a little.

Be Complete

AI can’t hold the entirety of the internet in its short-term memory, so it’s looking for pages that have the most complete content around a specific topic. This means you should employ the following tactics:

• Start with everything you know about a topic, and be concise because it will get long quickly.
• Ask AI about the topic and see what it already includes—cover everything important and always go with your gut in a disagreement
• Look for gaps in the content and add them—both from your mind and around the web
• Stay SPECIFIC! If your content is about a pit crew, don’t start rattling off random stats about Nascar. If someone searched this term, what is going to help THEM?
• If you’re describing your service, include everything you will do—AI isn’t going to crawl your whole site, it’s only going to read one page.

Caveat – Here we have a conflict with traditional SEO which mandates that you avoid duplicate content. The fix for big sites here is to use tooltips. If one aspect of your service is mentioned many times, you don’t want to describe the entire element 100 times. Instead, give it its own page and link to it with tooltips (not lightboxes because bots can’t read them). Tooltips show info on hover and are usually indicated with a “ⓘ”.

Be Either Unique or Transactional

A big part of SEO used to be getting rich snippets, but now those are gone—any LLM is going to read your content and present it as its own. This means that if your content is informational, it had better be unique. And if it’s not unique, then it should be transactional, discussing HOW you use said things instead of what they are.

A good tactic for bringing out your uniqueness is to think about what YOUR unique offering to the market is. If you died, what knowledge would be lost? If you were to consult on something, what knowledge would fetch the highest price? Put that on paper. Another tactic is to

Failing to Compare is the Thief of Joy

As societies develop, jobs become more specialized and more difficult to explain—both to people and to AI. To help LLMs understand what you do, compare your business to other similar ones to give AI a better starting point. The most popular tactic for this is listicles (list and ranking articles)—if you’ve ever wondered why some keywords are dominated by results like “Top 10 Types of X Product”, this is why. If your market is saturated with them you can pay to get on them (they’re all paid, horrifically), but we recommend writing a better comparison article because listicles are generally superficial and useless. Just be sure to balance existing content on the web and knowledge from your noggin to provide uniqueness without giving too much visibility to competitors who are invisible to the algorithm.

Be Creative

Virtually every direct keyword is saturated. In the likely event this is true for you, go for secondary keywords—the indirect topics helpful to your customers. If you make plant mats (just made that up) are there any good guides on the benefits and drawbacks of different materials?

Signal Your Authority

Most LLM engines are not yet reliant on the domain rank/domain authority metrics (though they probably will be soon). Instead, how much it knows about you is determined by how often it comes across your name. So you want to be active in all channels that make sense for your business including, for example, social conversations, forum conversations, news mentions, and appearance on other sites. So try to take a multi-faceted approach as much as possible.

Include Context on Your Service Pages

Let’s say you have a nail salon—clearly a local business. Google knows where you are, but Ai doesn’t (yet). So if you have a service page about acrylics, include your location on the page. If you’re a mobile business like a pet groomer, include the cities you visit. If you have a one-page website for a nail salon, include all the services you provide, like acrylics. Again, Google would know this, but as of now, Ai will make the inference less often than you’d think.